It’s a funny thing to be posting this video now, I remember watching it a year and a half ago. I found it powerful at the time but because of life I didn’t dwell on it. However, for no reason I can think of it popped into my head this afternoon. I felt I should look it up and share it with everyone else.
The beginning could be the start of any number of commercials: Keira Knightley selling makeup remover for the woman on the go, your standard car commercial or movie trailer. But the shot of a man framed by the glass windows shifts the entire mood. I really didn’t want Keira to get off the elevator.
Maybe it’s because I’m a filmmaker that I find this is a really moving psa. When Keira Knightley looks directly in the camera “breaking character” I was ready to shout cut before she asked me to.
"The Cut" was an advert made by Women's Aid, a UK charity.